Meta, a pioneer in the augmented reality field (AR), asked us to re-think their digital experiences, in an effort to better tell their story and better serve both consumers and developers.
Case study coming soon.
Vitasign asked us to help them move beyond their basic health reporting app to create a completely new experience and look and feel for their users.
We started by first, trying to understand their current users. Who they were, how often they used the app and how many connected devices they had.
When it came to the experience, we sketched a few concepts before narrowing it down to a direction.
Evolving the brand, was also a collaboration and conversation. We took initial direction and used the app to explore and iterate on it.
With a new exhibit on the way in Disneyworld, we were asked to create a one-of-a-kind app, that integrated live event at the exhibit with gaming.
We're excited to share more, once the exhibit and app launch.
Fox Broadcasting asked us to update their full episode page and site video player just in time for a new season.
During stakeholder interviews it became clear, very quickly that the KPI being closely monitored would be ad revenues.
With that in mind we recommended a set of advertising properties fixes. From bigger and more experiential units, to fewer units during playback.
TRUTH #1: Don't Assume everyone is a Fox addict. Make it easy to differentiate genres and show the entire show lineup.
TRUTH #2: The show is the star. Let the show and its content shine. Make it easy to catch up and link to new content that is related.
TRUTH #3: No dead ends. Give viewers and fans what they like. A video player that is smart and pushes them to the next episode with no effort. In other words let them binge.